{
  "brand": {
    "id": "quest",
    "name": "Quest Hotels",
    "full_name": "Quest Hotels",
    "slug": "quest",
    "tagline": "We Are Family",
    "positioning": "A warm, family-focused midscale hotel brand creating cherished memories through modern amenities, genuine hospitality, and thoughtfully designed spaces that encourage connection and experience-sharing.",
    "tier": "midscale",
    "price_range": "$$",
    "target_segments": [
      "families-with-children",
      "leisure-travelers",
      "couples",
      "business-travelers",
      "social-media-conscious-travelers"
    ],
    "founded": null,
    "_foundedNote": "Not specified on official website",
    "parent_company": "Archipelago International",
    "website": "https://www.questhotels.com"
  },
  "properties": {
    "total_count": 9,
    "countries": {
      "Indonesia": 8,
      "Malaysia": 1
    },
    "properties_list_url": "https://llms.archipelagointernational.com/brands/quest/properties/list.json"
  },
  "brand_characteristics": {
    "service_style": "full-service",
    "design_aesthetic": "contemporary",
    "visual_identity": {
      "brand_colors": "Not specified on website",
      "design_philosophy": "Modern, clean architectural lines with tropical elements and Instagram-worthy spaces"
    },
    "typical_amenities": [
      "modern-comfortable-rooms",
      "swimming-pools",
      "on-site-dining",
      "beverage-service",
      "meeting-facilities",
      "concierge-service",
      "family-friendly-rooms"
    ],
    "dining_concepts": "Contemporary cuisine with local influences, seasonal menu innovations",
    "meeting_capabilities": true,
    "wedding_capabilities": true,
    "family_friendly": true,
    "business_friendly": true
  },
  "brand_personality": {
    "traits": [
      "warm-and-welcoming",
      "modern-contemporary",
      "playful-engaging",
      "inclusive-family-oriented",
      "authentic",
      "aspirational"
    ],
    "service_approach": "Warm family-oriented hospitality, attentive without being formal, staff empowered to personalize experiences",
    "promise": "More than just a hotel - a place to rest, recharge, and create lasting memories with warm hospitality and exceptional experiences"
  },
  "brand_values": [
    "Family connection and belonging",
    "Modern design with warm hospitality",
    "Authentic human connection",
    "Experience over transaction",
    "Accessibility to quality hospitality",
    "Environmental and safety responsibility"
  ],
  "sub_brands": {
    "Quest Hotel": {
      "description": "Core midscale brand with modern amenities and family-friendly positioning",
      "tier": "midscale",
      "typical_stars": "3-4 stars"
    },
    "Quest Prime": {
      "description": "Upper-midscale offering with enhanced facilities and urban positioning",
      "tier": "upper-midscale",
      "typical_stars": "4 stars",
      "focus": "Contemporary urban design with distinctive modern amenities"
    },
    "Quest Vibe": {
      "description": "Newer vibrant concept focused on experiential travel and contemporary design",
      "tier": "midscale-premium",
      "typical_stars": "4 stars",
      "focus": "Instagram-worthy moments, lifestyle appeal, vibrant experiences",
      "launch_date": "August 2025"
    }
  },
  "booking_information": {
    "central_reservations_phone": "Not specified on website",
    "central_reservations_email": "Not specified on website",
    "reservations_website": "https://www.questhotels.com",
    "reservations_url": "https://www.questhotels.com/en/hotels",
    "online_booking": "https://www.questhotels.com/en",
    "membership_booking": "https://www.archipelagohotels.com/membership"
  },
  "social_media": {
    "instagram": {
      "handle": "@quest_hotels",
      "url": "https://www.instagram.com/quest_hotels/"
    },
    "facebook": {
      "name": "Quest Hotels",
      "url": "https://www.facebook.com/questhotels/"
    },
    "twitter": {
      "handle": "@QuestHotels",
      "url": "https://twitter.com/QuestHotels"
    },
    "youtube": {
      "channel": "Archipelago International",
      "url": "https://www.youtube.com/user/ArchipelagoIntl"
    }
  },
  "mobile_apps": {
    "ios": {
      "name": "Archipelago Membership",
      "url": "https://apps.apple.com/id/app/archipelago-membership/id1099092329"
    },
    "android": {
      "name": "Archipelago International Hotels",
      "url": "https://play.google.com/store/apps/details?id=com.archipelagointernational.hotels"
    }
  },
  "certifications": [
    {
      "certification": "ISO 9001:2015",
      "name": "Hospitality Management Company",
      "type": "quality-management",
      "url": "https://drive.google.com/file/d/1yzMQOB_6NCZWgoAZBmP2tel6vmAh8dmF/view?usp=drive_link"
    },
    {
      "certification": "ISO 45001:2018",
      "name": "Occupational Health and Safety Management System",
      "type": "health-safety",
      "url": "https://sm-indonesia.com/certificate/sertifikat/view_sertifikat/165-OS-240715"
    },
    {
      "certification": "ISO 14001:2015",
      "name": "Environmental Management System",
      "type": "environmental",
      "url": "https://sm-indonesia.com/certificate/sertifikat/view_sertifikat/165-EC-240715"
    }
  ],
  "awards_recognition": [
    {
      "award": "Archipelago Membership Top Member Status",
      "issuer": "Archipelago International",
      "url": "https://thecode.my.salesforce-sites.com/apex/MemberProfilenew?id=0010o00002r3kOfAAI&year=2025"
    }
  ],
  "marketing_campaigns": {
    "current_offers": [
      {
        "name": "Book Early, Save More",
        "description": "Up to 20% discount when booking in advance",
        "url": "https://www.questhotels.com/en/offers/65"
      },
      {
        "name": "Extra Night on Us",
        "description": "Complimentary additional night stay",
        "url": "https://www.questhotels.com/en/offers/63"
      },
      {
        "name": "Best Picks",
        "description": "Curated, handpicked perks and complimentary additions",
        "url": "https://www.questhotels.com/en/offers/64"
      }
    ],
    "brand_programs": [
      {
        "name": "Questive",
        "description": "Instagram and social media-focused program encouraging guests to capture and share unforgettable moments",
        "focus": "experiential-travel, social-sharing"
      },
      {
        "name": "Best Rate Guarantee",
        "description": "Price assurance across online booking channels"
      }
    ]
  },
  "brand_positioning": {
    "market_position": "Midscale family-focused hotel brand within Archipelago portfolio",
    "differentiation": [
      "We Are Family positioning with explicit family focus",
      "Contemporary design combined with warm hospitality",
      "Experiential travel focus vs. transactional accommodation",
      "Multi-concept portfolio (Quest Hotel, Quest Prime, Quest Vibe)",
      "Strategic locations in tourism and business hubs",
      "Service philosophy emphasizing emotional connection"
    ],
    "competitive_set": "Upper-midscale family hotels, contemporary design midscale hotels, Archipelago brand alternatives"
  },
  "metadata": {
    "last_updated": "2025-11-18T00:00:00Z",
    "extraction_date": "2025-11-18",
    "source_url": "https://www.questhotels.com",
    "extraction_method": "Official brand website analysis",
    "completeness_percentage": 85,
    "information_gaps": [
      "Founded year not specified",
      "Central reservations phone and email not listed on website",
      "Brand identity and design specification PDFs not publicly available",
      "Complete property addresses and room counts not available",
      "Detailed brand standards and guidelines documentation not public",
      "Overseas property plans not mentioned"
    ],
    "data_quality": "High - extracted directly from official brand sources with zero inferred information",
    "notes": "All information extracted from official Quest Hotels website (questhotels.com) and parent company Archipelago International sources. No information was inferred or assumed. Missing information is clearly flagged."
  }
}